Engineered Concrete Structures (ECS)
This construction company needed a look that was both masculine and evoked a sense of stewardship over the environment. We started with a variety of main logo concepts that symbolized both construction and the environment. The final logo contains a wavy line that suggests a horizon line, symbolic because ECS constructs products that exist both above and below ground. The logo was then developed into a system of logos that worked for all of their products. We then expanded their identity into a variety of printed pieces, including product cut sheets, stationery, and brochures, as well as a website. Visit the site.